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About Me

About Me

Hey! I’m Bharath Selvaraj, a Product Designer at Decathlon. In my role, I lead a team of talented designers, guiding innovative projects that shape digital experiences for millions of users.

My passion lies in crafting intuitive, user-centered designs that bridge the gap between technology and its users. With a strong focus on design strategy, user research, and collaboration, I strive to create seamless, accessible experiences that not only meet business goals but also make everyday interactions more enjoyable and efficient.

Experience

Experience

Decathlon

Lead Product Designer

6+ Years

June 2019- Current

Bengaluru, India

Led the UX overhaul of Decathlon India’s platform for 13M+ users, establishing scalable patterns to optimize browsing and checkout conversions.

Aligned Product, Engineering, and Data teams to translate business KPIs into UX strategies, successfully raising the in-store NPS to 8.9/10.

Spearheaded the UX for the assisted sales app (ACE), doubling store processing efficiency and driving a 12.7% conversion uplift.

Decathlon

Lead Product Designer

6+ Years

June 2019- Current

Bengaluru, India

Led the UX overhaul of Decathlon India’s platform for 13M+ users, establishing scalable patterns to optimize browsing and checkout conversions.

Aligned Product, Engineering, and Data teams to translate business KPIs into UX strategies, successfully raising the in-store NPS to 8.9/10.

Spearheaded the UX for the assisted sales app (ACE), doubling store processing efficiency and driving a 12.7% conversion uplift.

Vmoksha Technologies

UX Engineer

4 Years & 4 Months

Jan 2015- May 2019

Bengaluru, India

Led the complete UX lifecycle for enterprise applications, translating research and user journeys into efficient, high-fidelity prototypes.

Identified UI gaps through rigorous testing, redesigning interaction models to boost accessibility, system efficiency, and task completion.

Partnered closely with developers to ensure the pixel-perfect implementation of front-end designs using HTML, CSS, and JavaScript frameworks.

Vmoksha Technologies

UX Engineer

4 Years & 4 Months

Jan 2015- May 2019

Bengaluru, India

Led the complete UX lifecycle for enterprise applications, translating research and user journeys into efficient, high-fidelity prototypes.

Identified UI gaps through rigorous testing, redesigning interaction models to boost accessibility, system efficiency, and task completion.

Partnered closely with developers to ensure the pixel-perfect implementation of front-end designs using HTML, CSS, and JavaScript frameworks.

Education

Education

Electronics & Communication Engineering

KPR Institute of negineering & Technology

Certificates

Certificates

Ready to build something amazing?

I'd love to connect with you!

Ready to build something amazing?

I'd love to connect with you!

Ready to build something amazing?

I'd love to connect with you!

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